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Nov 202014

NEW YORK (TheStreet) — Music icon Taylor Swift has hit the impose a curfew running since the relief of her latest baby book, 1989, and that means that the secondary market for her concert tickets is heating up. 
After debuting her first release from the record, "Shake It Off", in August, the 24-year-ancient pop singer has made the rounds on national talk shows, been the cover model for major magazines and even taken the gratuitous title of unofficial ambassador of New York City. She also made business news headlines by removing her catalog from streaming benefit Spotify. Not too shabby for a girl who grew up in the neighboring state of Pennsylvania.
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With millions of hits on Google’s
YouTube, plus more baby book plays and dollars to follow in the coming months, Swift is scheduled to embark on her massive six-month-long 1989 World Tour in ahead of schedule May, beginning with two dates at the Tokyo Dome in Japan. She’ll start her first North American leg of the tour just two weeks later at CenturyLink Center in Louisiana on May 20, then launch a rigorous on the road sequence that will have her play 63 dates across the U.S. and Canada until Oct. 31, when she wraps at Raymond James
Stadium in Tampa. 
Though nearly six months still await before Swift hits the road, ticket prices on the secondary market are considerably high. The average secondary market fee for Taylor Swift tickets on TiqIQ across her six-month tour in North America is currently $263.51. This trumps her ticket average across the North American leg of her Red Tour in 2013, which had a secondary market average of $170.15, or 34.4% below the 1989 Tour. The secondary market for Swift’s tickets — or resales by people who have already bought tickets and are unloading them — are an indication of her by and large popularity.  Swift has been such a cultural force surround the relief of her latest record, there’s been relatively small hostile response over the removal of her albums from Spotify. As her baby book sold 1.28 million copies in its first week, it’s highly unlikely that record number for a 2014 baby book came from a lack of free streaming options. There’s clearly a large market for Swift’s music and that demand has translated over to ticket sales.
Swift will make several tour stops that will see exorbitant secondary market prices beginning in May, but her three most expensive shows will be played at MetLife
Stadium in New Jersey on July 10 and the Staples
Center in Los Angeles, where she will play consecutive top-priced shows on Aug. 25 and 26.
Her mid-July stop at MetLife Stadium currently has a secondary market average of $422.69, 60.4% above the tour average, and get-in fee starts at $94. That may go down, though, as demand was so high a second stadium show was added.
Her two stops at the Staples Center have reached similar heights on the secondary market, with her Aug. 25 date currently listed at $403.78 and Aug. 26 at a $364.45 average. The get-in fee for both Staples Center shows starts at $99.
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Swift’s three cheapest dates on her upcoming tour will be played at stadiums rather than arenas. This is likely due to high-capacity stadium venues providing a surplus of tickets over their arena counterparts, which in turn leads to less ticket demand and cheaper seats. She’ll play two consecutive dates at the Rogers Centre in Toronto on Oct. 2 and 3, but her least expensive show will be at Tiger Stadium in Baton Rouge, La., on May 22.
The average secondary fee for her Oct. 3 show at the Rogers Centre is $217.63 and has a get-in fee of $67, while her initial stop at the Canadian stadium just one day prior sees an average fee of $212.01 and $67 get-in. Neither show will sink as low as her May 22 concert at Tiger Stadium, but, and that show currently sees a $143.97 secondary average, 45.3% below the tour average, and get-in fee of $41.
Arguably the largest pop musician in the world, Taylor Swift has built a young career that continues toward its apex with each subsequent record relief. 1989 has been her most commercially successful record yet, and the "Blank Space" singer will only continue to ascend as she embarks on her 2015 World Tour.
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At the time of periodical, the author held no positions in any of the stocks mentioned.
This article is commentary by an self-determining contributor, separate from TheStreet’s fixed news coverage.

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